The One Perfect Stock

“The one perfect stock…”

…has sold more newsletters than any other promotion in history.  

And the reason is, it works.

Our brains are wired to look for perfection.

We want to get out at the top and back in at the bottom.

Of course, this never happens.

But that doesn’t stop our brain from wanting it.

And you know why?

Our brains are designed to strive for perfection.

Some more than others but we all have this perfection gene running the show somewhere in our life.

Because perfection is really about safety. And being safe is about not getting killed by the thing in the tall grass 100,000 years ago.

It’s also about not getting hurt/neglected by our parents oh so long ago. Adult kids who run A LOT of perfection almost always have childhood trauma. It might not even be conscious trauma (read: trauma after the age of five).

To be perfect means to not get killed or hit by a parent or even yelled at. “If I’m a perfect child then I won’t get in trouble.” This is how a little kid’s mind would make sense of abuse or neglect.

As so there are millions of investors who are running perfection, not to make a lot of money per se, but to not get hit or hurt.  

Perfectionists strive to be 100% right… or wrong.

Which means perfectionist’s money suffers more.

Years ago, I started being the voice of people’s money. I would give their money a voice and let them know what it’s like to be their money.

The more someone can hear what their money is trying to say to them, the more they are going to eliminate the noise. Connect with their money. And grow their wealth.

But the investor needs to make a conscious step in cleaning things up and knowing the difference between their money’s voice and their hurt little child’s voice.

Because the 100,000 year old part of their brain wants to see a 20-year price chart of a company whose stock has gone up 2300% (black line below) with ridiculous consistency.

The 100,000 year-old brain loves big wins.

There’s no better way to do this then by comparing the “one perfect stock” to something else. I’ll compared it against a known index, like the S&P500 index. And by doing this the investor’s limbic system will really get lit up.

The 100,00 year old part of the brain and the perfectionist are closely related.  They both want to survive and not be hurt.

And so they’ll get out their Visa or Mastercard, AND get the name of that one perfect stock.  So they can survive. And not be hurt.

See below what a 2300% return looks like over 20 years when compared to the S&P500 with dividends reinvested.

The perfectionist is willing to buy pick-of-the-month newsletters just to get the name. This is how they manipulate you.  This is why I rail against the pick-of-the-month newsletter world so much.

They are manipulating you.

They hijack your brain.

And parts of you already know it.

Because you have already… most likely… almost certainly purchased a pick-of-the-month newsletter in the past that promised perfection through the name of one stock that would change your life.

In fact you are probably sold this fantasy three times a week.

The stock is not the answer. And you know this. You just needed to hear it.

The strategy is the answer.

Knowing how to listen to your money’s voice is the answer. Understanding how your 100,000 year old part of your brain works against you is the answer. And understanding why you might have a deep desire for the one perfect stock is also the answer.

If you start to listen to what your money is trying to tell you and not your 100,000 year old brain, then you can eliminate the noise. Connect with your money. And grow your wealth.

And as far as the name of that “one perfect stock” over the past 20 years… The perfectionist in you wants to know what it is, doesn’t it?

Church & Dwight, the maker of Arm & Hammer and other home products is that “one perfect stock.”

It’s ticker symbol is CHD and its traded on the NYSE.

In Your Corner,

RCPeck-Dig Signature.JPG

RC Peck, CFP

P.S. Whenever you’re ready, we can help you make sure your money is on the right side of the market. We can help you get off the roller coaster. Click here.

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